How Community Will Protect Your Brand from a Recession
And Why You Should Build It Now, Not Later

When the economy wobbles, the first thing many businesses do is cut marketing. But here’s the truth: during a downturn, your most valuable asset isn’t your budget—it’s your community.

If there's one word that comes up in nearly every conversation I have with clients about social media, it's consistency. Not creativity. Not strategy. Not even engagement. It’s consistency — and the lack of it is often what holds organizations back from making real progress online.

The construction industry is facing a major challenge—an aging workforce and a shortage of skilled labor. As demand for infrastructure and development projects continues to rise, the need for innovative solutions to attract and retain talent has never been greater. This is where strategic marketing in workforce development plays a crucial role. By leveraging targeted marketing strategies, construction companies, trade schools, and industry associations can build a strong pipeline of skilled workers and reshape the perception of careers in construction.

Email marketing is one of the most effective digital tools for nonprofits looking to boost fundraising efforts, build donor relationships, and increase overall engagement. When used strategically, email campaigns can drive meaningful contributions while fostering a sense of community among supporters. Here’s how nonprofits can leverage email marketing for fundraising success.