What Not to Post on your Construction Company’s Social Media
I call it “just post the project” marketing: You finished the job, finished the event, or the meeting, snapped a few iPhone pics, and posted it with the caption: “Another one in the books!”
Cool. But what did that actually do?
It told people you exist. But it didn’t tell them why they should care. Which miiight as well mean you don't exist.
Construction companies are ruthlessly good at getting the work done but often inconsistent at showing what makes them different.
Here’s the rebel truth: If the only thing you’re posting is the end result, you’re just documenting. You’re not marketing.
What actually builds trust?
The people behind the project
The problems you solved
The process that made it happen
We don’t just want to see that the drywall is finished. We want to hear about how you moved walls, met the deadline and managed the cranky neighbor upstairs.
Rebel Rule of Thumb: If your post can’t answer the question “Why does this matter to the person reading it?” you’re not marketing. You’re posting for yourself.
Construction doesn’t need fluff. But it does need story. Show us what it means to do business with you, to work for you, to build with you... not just what it looks like.
