How Construction Built Me
Before I was building marketing campaigns, I was building something far more tangible: relationships, pipelines, and career pathways in the construction industry. And while Rebel Collective and construction may seem like two different worlds, my years in workforce development, trades education, and industry outreach taught me everything I needed to know about community-driven storytelling, client-first messaging, and the kind of hustle it takes to make ideas stick.
The Blueprint Was Always There
I didn’t come into marketing through an agency or corporate ladder. I came in through muddy boots, early mornings, and years of work in construction education and outreach.
My job has always been to bridge the gap between industry and people — between opportunity and the stories that needed to be told.
I Learned HOW to Speak to the People Who Matter
In construction, your audience doesn’t care about fluff. They care about timelines, deliverables, and whether you’re showing up when you say you will. That urgency translated into how I now manage brand storytelling — particularly in B2B, where attention spans are short and trust is everything.
Whether I’m building a content strategy for a nonprofit, a labor staffing firm, or a tech-enabled hiring platform, I’m thinking like the field: How does this help them do their job better? How does it solve a real problem? If it doesn’t deliver, it doesn’t belong in the plan.
From Job Sites to Campaign Sites
Now, as the founder of Rebel Collective, I bring that same scrappy, strategic thinking to the digital marketing world. I serve as a fractional CMO for purpose-driven brands, consult on go-to-market strategies, and lead community-building efforts across the skilled trades, B2B eCommerce, and beyond.
What sets me apart is that I don’t just “know” an industry — I’ve lived it. I’ve sat across the table from contractors, funders, city leaders, students, and CEOs. I know how to translate vision into a message that resonates, and a message into action that moves the needle.
Construction Taught Me to Build What Lasts
The best construction projects stand the test of time. So do the best brands. My job is to help companies stop chasing trends and start building foundations — clear messaging, consistent voice, and community-centered strategies that drive long-term momentum.
And yes, I still get my hands dirty.
