The 15-Minute Monthly Content Audit
Make your 15 minutes COUNT.
Follow this guide or let me do it for you! https://www.rebel-collective.com/
This 15-minute monthly audit is designed for rebels who want clarity without the chaos. Whether you're a team of one or running point for a client, this is your check-in ritual for smarter, sharper content.
Minute 1–5: Pull the Numbers (But Don’t Get Lost in Them)
Focus on insights, not spreadsheets. Grab stats from your platform of choice (Metricool, IG Insights, LinkedIn analytics, etc.) and jot down:
Top 3 performing posts (by reach, saves, or engagement)
Bottom 3 flops (low views, zero traction)
Most-clicked links or CTAs
Follower growth vs. engagement rate
Now ask: Did the content that performed best actually support your goals?
Vanity metrics do not equal success. High likes on a meme won’t help if you’re trying to get booked for speaking gigs.
Minute 6–10: Scan for Themes
Look at the actual content, not just the numbers.
What topics got people talking or sharing?
Did your voice feel consistent — or all over the place?
Are you saying something that matters, or just filling the feed?
Tip: Highlight any posts that sparked DMs, comments, or offline conversations. That’s gold — even if the reach wasn’t huge.
Minute 11–15: Plan One Adjustment
Here’s where you get ruthless — but focused.
Pick one thing to test or tweak next month:
Post less often, but with more depth
Add a CTA to every post (even soft ones)
Try a carousel, reel, or quote graphic for your top-performing theme
Reuse a strong caption with a new visual
Follow this guide or let me do it for you! https://www.rebel-collective.com/
