Meet the founder
Founder & Marketing Executive, Rebel Collective
I’m Emma Scott — a marketing executive and storyteller who’s spent the past decade helping organizations in construction, workforce development, and purpose-driven industries turn their mission into measurable impact.
Before founding Rebel Collective, I built my career inside the trades — leading marketing and communications for organizations that shape the future of workforce development. Along the way, I’ve launched brands, built digital ecosystems, and created strategies that connect people to opportunity.
My work began more than ten years ago helping executives refine their LinkedIn presence — long before “personal branding” was common practice. What started as a way to help leaders show up online evolved into a full-scale marketing career grounded in strategy, storytelling, and community building.
I earned my degree in English and Writing with a minor in Graphic Design from Duquesne University, a foundation that shaped my approach to blending message, design, and meaning.
I’ve also had the privilege of amplifying industry voices as the host of the Build Your Path podcast with the Maryland Center for Construction Education and Innovation (MCCEI), a platform dedicated to highlighting the people and stories driving change in construction, workforce development, and community impact.
At Rebel Collective, we believe in marketing that moves — strategy that looks as good as it performs, stories that inspire action (and employment!) and brands that build something bigger than themselves.
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Emma's ability to craft compelling narratives has elevated the program’s visibility, strengthened partnerships, and engaged key stakeholders. She is deeply passionate about amplifying voices and ensuring that success stories inspire others. Emma is an invaluable asset.
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Grateful to have Emma in my corner. When I needed someone who truly understood how to speak to tradespeople—not at them—I found Emma. She didn’t come in with cookie-cutter ideas or fluff. She listened, asked the right questions, and helped shape a voice for Trade Scouts that feels real, honest, and true to the people we serve. If you’re looking for someone who leads with purpose, knows how to cut through the noise, and delivers marketing that actually connects—Emma’s the one. Proud to be working together!
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Emma has been an incredible asset to Jackalo, bringing creativity, strategy, and flawless execution to every project. From crafting engaging emails that drive conversions to curating compelling social content that builds community, her work has consistently elevated our brand presence. Emma's ability to balance brand storytelling with performance marketing is unmatched, and her dedication to excellence is evident in everything she does. We’re so grateful for her contributions!