The power of movement.
I’ve spent my entire career in and around the construction industry — from job sites to office trailers, workforce programs to executive boardrooms. I know how this world works because I’ve lived it.
Before launching Rebel Collective, I spent years working hands-on in construction workforce development and communications. I’ve sat across the table from contractors trying to hire their next crew, nonprofits trying to reach new talent, and companies struggling to stand out in a tough market.
That’s why I started Rebel Collective: to bring real marketing strategy to an industry that too often relies on word-of-mouth and guesswork.
Now, I help construction companies build brands that attract top talent, win bids, and grow stronger businesses — without wasting time or money on fluff. Whether it’s social media, messaging, hiring campaigns, or content strategy, I bring a no-BS, industry-informed approach that actually works.
Marketing shouldn’t feel like a gamble. With Rebel Collective, it’s a tool that works as hard as you do.
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Emma's ability to craft compelling narratives has elevated the program’s visibility, strengthened partnerships, and engaged key stakeholders. She is deeply passionate about amplifying voices and ensuring that success stories inspire others. Emma is an invaluable asset.
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Grateful to have Emma in my corner. When I needed someone who truly understood how to speak to tradespeople—not at them—I found Emma. She didn’t come in with cookie-cutter ideas or fluff. She listened, asked the right questions, and helped shape a voice for Trade Scouts that feels real, honest, and true to the people we serve. If you’re looking for someone who leads with purpose, knows how to cut through the noise, and delivers marketing that actually connects—Emma’s the one. Proud to be working together!
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Emma has been an incredible asset to Jackalo, bringing creativity, strategy, and flawless execution to every project. From crafting engaging emails that drive conversions to curating compelling social content that builds community, her work has consistently elevated our brand presence. Emma's ability to balance brand storytelling with performance marketing is unmatched, and her dedication to excellence is evident in everything she does. We’re so grateful for her contributions!