20 Social Media Content Ideas for Construction Companies
Stand out, stay top of mind, and turn your projects into powerful marketing.
If you work in construction, social media might feel like a low priority or even a waste of time. But here’s the truth: the first place your next client, subcontractor, or potential hire will look is online.
And while your website shows what you do, your social media shows how you do it. That’s where trust is built.
You don’t need to go viral or dance on TikTok. You just need to show up consistently, share what makes your company different, and speak directly to the people you want to reach.
Not sure where to start? Here are 20 content ideas built for construction companies that actually work:
1. Behind-the-Scenes Project Updates
Show off the process — not just the end result. Take photos or videos during key milestones: framing, drywall, roofing, etc. Pair it with a quick caption explaining what’s happening and why it matters.
2. Employee Spotlights
Introduce the people behind your work. Share a photo, a few fun facts, and what they do on the team. This builds trust with clients and shows potential hires what it’s like to work with you. Heres a new hire post by Southway Builders.
3. Before & After Transformations
These are always crowd-pleasers. Whether it’s a kitchen renovation or commercial build-out, let the results speak for themselves. This is a great residential example by Clayton Vance Architecture.
4. Job Site Tours
Use short videos to walk your audience through a site. Narrate what’s happening in real time — it doesn’t have to be polished.
5. Tool or Product Features
Highlight tools, materials, or equipment you use and why you trust them. This positions you as an expert in your craft. I love a good tool reel! This one is by Milwaukee Tools.
6. Client Testimonials
Ask past clients for a quote or a quick video. Pair their words with a photo of the finished job.
7. Trade Tips and Tricks
Offer simple, useful knowledge. Think: “How to spot a bad roof job” or “What to know before hiring a contractor.” I think this Mythbusters post by SERVPRO is great.
8. Weekly Themes
Use recurring themes like “Meet the Crew Monday” or “Feature Friday” to keep content consistent and recognizable.
9. Project Timelines
Break down the phases of a project and show your schedule at work. This helps demystify the process for potential clients.
10. Hiring Posts
If you're hiring, make it known. Don’t just post a job link — talk about the kind of teammate you're looking for, what the work is like, and how your company supports its crew.
11. Drone Footage
If available, aerial shots add instant professionalism and impact to your page.
12. Safety Tips or Trainings
Show that you take safety seriously. Share toolbox talks, certifications, or quick safety reminders.
13. Awards or Milestones
Celebrate wins. Whether it's 10 years in business, completing a major project, or receiving recognition, these posts show credibility.
14. Community Involvement
Highlight your participation in local events, sponsorships, or volunteer work.
15. Day in the Life
Let one of your team members take over stories or post from their point of view to humanize your brand. I love this one by Simcoe Insulation Services.
16. Permitting, Planning, and Process FAQs
Answer common questions about what’s required to start a job, what to expect, and what makes your process different. I love this process graphic by Carter Machinery.
17. Custom Details
Show off unique design elements or craftsmanship that set your work apart.
18. Project Stats
Include square footage, timeline, labor hours, or materials used to showcase scale and impact.
19. Vendor or Subcontractor Shoutouts
Tag and highlight your trade partners to build strong relationships and increase reach through reposts.
20. Time-Lapse Videos
These offer a compelling, fast-paced look at your work coming to life.
You don’t need a full production team to build a strong social media presence. Just show up consistently, highlight your expertise, and stay authentic.
Choose a few of these content types to rotate through each month. Keep your audience engaged, showcase your quality, and let your reputation grow online.
Need help building a content calendar or managing your construction company’s social media? Rebel Collective specializes in marketing for the trades. Let’s talk!
