3 Marketing Trends Worth Paying Attention to (Without Losing Your Mind)
Here today to break down three current trends that are actually worth your attention (and how to adapt without selling your soul to the algorithm).
1. AI Content Flood = Authenticity Wins
With the explosion of AI tools, everyone and their cousin is churning out content at record speed. But here’s the kicker: volume doesn't equal value. In fact, the more copy-paste AI content out there, the more people are craving real voices and real opinions.
Alert! Alert! Alert!!!! Stop trying to sound “professional” and start sounding like yourself. Share the behind-the-scenes. Tell a story. Show your face. Be clear about what you stand for—and what you don’t.
The brands winning right now? They're human, not perfect.
2. Micro-Communities > Mass Appeal
The era of “grow your followers at all costs” is over. What’s working now is deep over wide—building trust within smaller, tighter communities instead of chasing mass-market validation.
Focus on nurturing the people who already care. Create content for them, not for the algorithm. Respond to comments. Start a newsletter. Host a low-key live.
This is the difference between 10,000 passive followers and 100 people who actually buy, refer, and rave.
3. Video Is Evolving (And You Don’t Need a Studio)
Yes, video is king. But the kind of video that’s landing? Messy. Unscripted. Real. Think low-lift Reels, selfie-cam breakdowns, TikTok-style commentary—especially if you’re in a B2B space where everything still feels too buttoned-up.
What to do: Try a “talking head” video explaining your POV on a recent industry trend. Record quick reflections after meetings. Share short, useful clips with context.
People aren’t looking for Hollywood. They’re looking for honesty. Show up with something to say, and the polish won’t matter. Don't you dare buy a fancy video camera.
TL;DR
Trends come and go. Algorithms change weekly. But connection is timeless. If you can stay grounded in what your people actually need—and show up consistently with clarity and care—you’re already ahead.
Market like a Rebel: Less fluff. More truth. And a whole lot of showing up as you.
Have questions or want to work together? Let's chat and see where this goes.
