Your Voice Matters! (No really, it does)
People love your brand (whether nonprofit, for profit, or personal brand) because you're YOU! If you sound like everyone else or ChatGPT, you'll lose the clients and donors that make it count.
In general: audiences are craving brands that feel human again. Everyone is creating a podcast, a carousel, or a clever hook. But not everyone sounds like they actually give a s***
I can't tell you enough times: being polished and generic is no longer the goal. Show your quirks, your hot takes, your clear values. Through thick & thin!
The rise of “founder-forward” content, personality-driven LinkedIn posts, and behind-the-scenes storytelling isn’t an accident—it’s a course correction.
Recent surveys by Edelman and Sprout Social show that:
71% of consumers say they’re more likely to buy from a brand whose values align with their own
63% want to hear from real people behind the brand—not just marketing fluff
And posts that use a conversational, informal tone outperform traditional brand voice content by 34%
Be a real person.
Audit your content: Is it unique to you, or could it belong to any of your competitors?
Feature faces, not just logos and brand colors: Whether it’s a founder video or team selfie, people connect with people.
Say the quiet part out loud: Share the opinion. Tell the story. Break the fourth wall.
