Project JumpStart is a Baltimore-based nonprofit pre-apprenticeship program that equips underserved individuals with trade skills, job placement support, and career readiness in the construction industry. Through training, certifications, and industry partnerships, it helps graduates secure high-wage jobs and build stable futures.

As a nonprofit workforce development program, Project JumpStart faces challenges in increasing awareness, attracting potential students, and engaging employer partners. Despite its proven success in helping Baltimore residents secure high-wage careers in construction, its marketing efforts lack the strategic reach needed to expand enrollment, strengthen industry partnerships, and secure consistent funding. The organization struggles with brand visibility, storytelling, and leveraging digital marketing channels effectively to showcase its impact, connect with stakeholders, and drive program engagement. Without a clear and structured marketing strategy, Project JumpStart risks missing opportunities to grow its influence and support its mission.

To address Project JumpStart’s marketing challenges, a structured and data-driven approach was implemented. First, a comprehensive audit of their existing digital presence, content strategy, and audience engagement was conducted to identify gaps and opportunities.

Next, a tailored marketing strategy was developed, focusing on:

• Brand Positioning & Messaging: Refining Project JumpStart’s core messaging to clearly communicate its impact, success stories, and value to potential students, employers, and donors.

• Social Media & Content Marketing: Creating a consistent content calendar with engaging posts, testimonials, and educational content to drive awareness and engagement across platforms.

• Community & Employer Engagement: Strengthening relationships with industry partners and local organizations through targeted outreach, networking events, and collaborative content.

• SEO & Website Optimization: Enhancing website visibility and usability to attract more traffic and improve conversion rates for program applications and partnerships.

• Email & Donor Communications: Developing segmented email campaigns to nurture relationships with alumni, employers, and potential donors while driving continued support.

By leveraging data analytics and performance tracking, ongoing optimizations were made to ensure maximum impact and alignment with Project JumpStart’s goals.