Trade Scouts is a workforce development platform focused on connecting skilled tradespeople with career opportunities in construction, manufacturing, and industrial sectors. Built on the belief that great talent drives great projects, Trade Scouts bridges the gap between employers seeking qualified workers and individuals ready to launch or advance their careers.

Trade Scouts partnered with us in early 2025 to strengthen brand awareness and community engagement across social media and email marketing. Since then, we have helped them grow a highly engaged audience through strategic, value-driven content tailored to both employers and job seekers. Our partnership has fueled an increase in platform signups, improved lead generation for employer partners, and expanded their reputation as a leader in workforce development for the trades.

Jackalo is a sustainable children’s clothing brand creating durable, organic apparel designed for adventurous lives and a lighter footprint. Committed to circular fashion through their TradeUp program, Jackalo helps families invest in quality while reducing environmental impact.

In early 2024, Jackalo partnered with us to support social media management, community building, and campaign strategy. Together, we elevated their brand presence through value-driven storytelling, sustainability education, and product-focused content that resonated with eco-conscious families.

A key part of our partnership included the launch and expansion of Jackalo’s brand ambassador program — a community of loyal customers and mission-driven families who amplified Jackalo’s reach through authentic content, word-of-mouth referrals, and real-life product advocacy.

Project JumpStart, Inc. is a pre-apprenticeship program preparing Baltimore City residents for successful careers in the skilled trades. With a focus on workforce development, second-chance hiring, and community reinvestment, Project JumpStart connects motivated individuals with life-changing opportunities — and connects employers with job-ready talent.

Since 2023, Rebel Collective has partnered with Project JumpStart to lead social media strategy, community engagement, and storytelling efforts. Our work has helped bring the mission to life online — spotlighting graduates, promoting employer partnerships, and building public awareness around the value of workforce training.

One of the most impactful pieces of our partnership has been showcasing real stories: alumni who overcame barriers, employers investing in second chances, and the transformative power of a job done well. Through consistent, mission-aligned content, we’ve helped Project JumpStart grow its online presence, attract new partners, and reach more students ready to build a future in the trades.

Since 2023, Rebel Collective has partnered with The Abby Cobb Home Team (ACHT) to design and execute a series of brand experiences that strengthen community connections, drive engagement, and deepen client loyalty. From winery gatherings to neighborhood clean-ups, these events blend hospitality and purpose — turning everyday interactions into lasting relationships.

Goals & Objectives

The Abby Cobb Home Team sought to:

Create authentic, in-person touchpoints with past, current, and prospective clients.

Position the team as a trusted, community-first brand in the Baltimore real estate market.

Develop content-rich experiences that could be extended across social media, email, and referral campaigns.

Increase brand engagement through high-quality events that align with ACHT’s values of generosity, connection, and fun.

Rebel Collective was brought on to manage concept development, coordination, creative direction, and marketing execution for a full suite of branded events.

Approach

Event Strategy & Branding
Each event was intentionally designed to reflect Abby’s warm, down-to-earth brand personality — pairing professional polish with genuine connection. Rebel Collective developed a cohesive event identity across invitations, signage, giveaways, and follow-up communications, ensuring that every detail felt personal, intentional, and on-brand.

Event Highlights

Boordy Wine Night
A relaxed fall gathering at Boordy Vineyards that brought together clients, partners, and friends for an afternoon of community and connection. Rebel Collective handled creative direction, communications, RSVP management, on-site coordination, and social promotion. Engagement was driven through interactive elements like Wine Night Bingo, branded giveaways, and collaborative social content that extended event reach beyond attendees.

Dumpster Day
A spring community cleanup event that doubled as a neighborhood activation and local outreach initiative. Rebel Collective led campaign messaging and logistics, positioning ACHT as a local leader in sustainability and community care. Social media content from the event generated a measurable spike in engagement and local shares, reinforcing the team’s role as a positive community presence.

Client Appreciation Pop-Ups
Seasonal events and surprise pop-ups — from coffee bar mornings to neighborhood gift drops — designed to nurture client relationships in meaningful, high-touch ways. Each activation became part of a broader content strategy that highlighted ACHT’s commitment to showing up for their clients year-round, not just at closing.

Results & Highlights

Higher Engagement: Consistent event storytelling and interactive formats led to measurable increases in follower activity and social engagement surrounding each event.

Brand Recognition: Community partners and clients began sharing ACHT’s events organically, expanding brand reach across networks.

Deeper Loyalty: Personalized event experiences created memorable touchpoints that reinforced trust and retention with past and current clients.

Evergreen Content: Each event yielded authentic photo and video assets used across social media, newsletters, and seasonal marketing campaigns.

Takeaway

The ongoing partnership between The Abby Cobb Home Team and Rebel Collective demonstrates the power of community-centered marketing. By prioritizing genuine connection over transactions, ACHT continues to grow its business through relationships, reputation, and real impact.

Rebel Collective is proud to support their mission — proving that thoughtful, human-centered marketing doesn’t just attract clients; it builds community.